Company Description
cmlabs is a brand under PT CMLABS INDONESIA DIGITAL, specializes in the SEO field, and was established in 2019. We use to stand in a new term as Software as a Service (SaaS) and located in two big cities in Indonesia, Jakarta, and Malang. This company was initiated with an idea to help companies or enterprises increase the visibility of their brand on the internet. cmlabs serve users in SEO Consultant, Content Writing, Content Marketing, and also have a product such as SERPs Trackers and SEO Tools. SEO Tools are free and available for users who focus on webmaster and SEO writing. cmlabs will expand to a bigger market to present SEO products and serve SEO activities on a global scale for enterprises.
About this program
We're rebuilding the social media content strategy for a 3-in-1 health device brand (blood sugar, cholesterol, uric acid). You'll be a character in one of our flagship program for the client. The format is observational, one character with strong opinions about food and health, often confidently wrong about her own claims, then tested with a 3-in-1 device to see who's actually right. You'll be a recurring character in this program, filmed continuously throughout the engagement, not a one-off shoot.
What you'll do
Be a standing talent, filmed repeatedly every month for the duration of the project
Perform naturally, not reading from a rigid script, it needs to feel like a real conversation
Be comfortable being documented in an observational or UGC style, not a formal ad style
Sometimes be right, sometimes be wrong about the health claims you're making, that's part of the format. Don't be afraid to be shown wrong on camera, that's what makes the format feel honest
Be comfortable being tested with a health device on camera, regularly, blood glucose, cholesterol, uric acid
What we're looking for
Based in Jakarta, available for a regular shoot schedule, roughly once a month per batch
Strong on-camera presence, expressive, not stiff
Comfortable with repeated device testing, including results that don't always go as expected
Can improvise from a simple cue, comfortable with light direction
Nice to have
Previous experience as UGC talent or in observational content
Familiar with observational content styles